Peter Kell - Chair

Peter is an experienced executive and board leader with a strong focus on regulation, financial services, and consumer protection. He currently acts as Chair of the Financial Counselling Industry Fund, as well as chairing consumer advisory committees for the Australian Financial Security Authority (AFSA) and the Australian Financial Complaints Authority (AFCA). He previously served as Chair for the ACCC Consumer Committee. Peter recently led the 2025/26 Independent Review of the Life Insurance Code of Practice.

Peter previously served as Deputy Chair and Commissioner of the Australian Securities and Investments Commission (ASIC) for seven years. Prior to this, he was Deputy Chair of the ACCC. Peter also acted as a Special Adviser to the Australian Treasury on the implementation of the Royal Commission into Banking and Financial Services. 

Peter’s executive experience includes acting as Managing Director of Promontory Financial Group Australia (an IBM Company), and prior to this, as CEO of Choice. 

Peter holds a Bachelor of Arts – BA (Hons) Economics, University of Sydney and is a Graduate of the Australian Institute of Company Directors (AICD).

Elissa Freeman

Elissa is an experienced consumer advocate, having represented the interests of consumers in the financial services, telecommunications, energy and water industries.

She is the CEO of the Financial Counselling Industry Fund. She is founder and coordinator of the Consumers’ Federation of Australia Mentoring Program, Chair of the Australian Energy Regulator Customer Consultative Group and a member of the AER’s Consumer Challenge Panel. Elissa was previously a Director of the Australian Financial Complaints Authority, Financial Adviser Standards & Ethics Authority, Director of the Financial Ombudsman Service and chair of the Financial Rights Legal Centre.

Delia Rickard

Delia Rickard has extensive public service experience with Australia’s financial regulators.

She was Deputy Chair of the Australian Competition and Consumer Commission (ACCC) from 2012 until 2023 where she served on committees and boards dealing with consumer data rights, digital platforms, financial services, enforcement, energy, communications, exemptions, and corporate governance.

She also held various senior executive roles at the Australian Securities and Investment Commission (ASIC) where she was involved in work on dispute resolution, banking, insurance, the introduction of Super Choice and financial capability. She also led the creation of www.moneysmart.gov.au.

Delia has been the recipient of many awards in recognition of her services to consumer protection, including the Australian Public Service medal, the SOCAP Lifetime Achievement award and the Inaugural Australian Law Council’s Australian Consumer Rights Award.

Shaun Cumming

Shaun is an experienced leader of economic strategy and business advisory, spanning State and Local Government, the private sector and not-for-profits. He is motivated by improving business opportunities, developing economies and improving economic outcomes for all Australians.
Shaun currently acts as Director of Economic Strategy for NSW Treasury. Prior to this, he was Economic Development Manager for Bayside Council, Sydney, and Manager of Business Advisory for NORTEC Small Business Solutions.
Shaun also acts as a non-executive director of First Nations Economics. Prior non-executive directorships include Narang Bir-rong Aboriginal Corporation, Red Star Sporting Association and Dev Inno Ltd.
Shaun holds a Master of Public Policy, Macquarie University, a Bachelor of Business, Southern Cross University and a Graduate Diploma of Education, Southern Cross University.