Peter Kell - Chair
Peter was appointed as a non-executive director and Chair of Super Consumers Australia on 1 July 2026. He is an experienced executive and board leader in regulation, financial services, and consumer protection. He currently acts as Chair of the Financial Counselling Industry Fund, as well as chairing consumer advisory committees for the Australian Financial Security Authority and the Australian Financial Complaints Authority. He also led the 2025/26 Independent Review of the Life Insurance Code of Practice.
Peter previously served as Deputy Chair and Commissioner of the Australian Securities and Investments Commission for seven years. Prior to this, he was Deputy Chair of the Australian Competition and Consumer Commission and also served as Chair for its Consumer Committee. Peter also acted as a Special Adviser to the Australian Treasury on the implementation of the Royal Commission into Banking and Financial Services. His executive experience includes acting as Managing Director of Promontory Financial Group Australia (an IBM Company), and prior to this, as CEO of Choice.
Peter holds a Bachelor of Arts – BA (Hons) Economics, University of Sydney and is a Graduate of the Australian Institute of Company Directors.
Elissa Freeman
Elissa was appointed as a non-executive director of Super Consumers Australia on 17 January 2022. She is the CEO of the Financial Counselling Industry Fund. She is an experienced consumer advocate, having previously represented the interests of consumers in the financial services, telecommunications, energy and water industries. Elissa was previously a Director of the Australian Financial Complaints Authority, Financial Adviser Standards & Ethics Authority, Financial Ombudsman Service, and Chair of the Financial Rights Legal Centre.
Delia Rickard
Delia was appointed as a non-executive director of Super Consumers Australia on 14 February 2023. She has extensive public service experience with Australia’s financial regulators. She is currently the Chair of Ecstra Foundation, and a director of the Australian Financial Complaints Authority, the Consumer Policy Research Centre, the Compensation Scheme of Last Resort, Financial Counselling Australia, IDCARE, and a trustee of the Jan Pentland Foundation.
Delia was Deputy Chair of the Australian Competition and Consumer Commission from 2012 until 2023. Prior to that she held various senior executive roles at Australian Securities and Investments Commission.
Delia has been the recipient of many awards in recognition of her services to consumer protection, including the Australian Public Service medal, the SOCAP Lifetime Achievement award and the Inaugural Australian Law Council’s Australian Consumer Rights Award.
Shaun Cumming
Shaun was appointed as a non-executive director of Super Consumers Australia on 31 July 2025. He is an experienced leader of economic strategy and business advisory, spanning State and Local Government, the private sector and not-for-profits. He is motivated by improving business opportunities, developing economies and improving economic outcomes for all Australians.
Shaun currently acts as Managing Director of First Nations Economics Ltd. Prior to this, he was Director of Economic Strategy for NSW Treasury, and previously Economic Development Manager for Bayside Council, Sydney, and Manager of Business Advisory for NORTEC Small Business Solutions.
Shaun holds a Master of Public Policy, Macquarie University, a Bachelor of Business, Southern Cross University and a Graduate Diploma of Education, Southern Cross University.
Shaun was appointed as a non-executive director of Super Consumers Australia on 31 July 2025. He is an experienced leader of economic strategy and business advisory, spanning State and Local Government, the private sector and not-for-profits. He is motivated by improving business opportunities, developing economies and improving economic outcomes for all Australians.
Shaun currently acts as Managing Director of First Nations Economics Ltd. Prior to this, he was Director of Economic Strategy for NSW Treasury, and previously Economic Development Manager for Bayside Council, Sydney, and Manager of Business Advisory for NORTEC Small Business Solutions.
Shaun holds a Master of Public Policy, Macquarie University, a Bachelor of Business, Southern Cross University and a Graduate Diploma of Education, Southern Cross University.